You’ve got the power
PROTECT NATURE. METER x METER
Brands on EarthToday reward customers and employees with protected m² or subscriptions in marketing and loyalty programs.
You’ve got the power
Brands on EarthToday reward customers and employees with protected m² or subscriptions in marketing and loyalty programs.
Brands on EarthToday
We’re all about accelerating nature protection together. Further your sustainability efforts and integrate nature protection while engaging with your customers and employees. In every partnership we discover new ways to campaign the m². The possibilities are simply endless. To keep on raising awareness on the importance of nature protection. And to act on it.
Rodenstock
This global leader in prescription lenses and glasses kick-started our partnership by giving 10m² with every pair of Rodenstock glasses sold at opticians across the country. Due to the success, they’ve now enabled independent opticians to give m² of nature with other frames too. Together with Rodenstock, the opticians make the m² experience their own, with vouchers and window shops, creating an immersive experience, both on- and offline.
Love Stories
For their PLANET LOVE month, LoveStories introduced new garment collections that focused on optimizing their supply chain, using more sustainable materials and exploring new ways to empower and engage their community with sustainability. They gave 1m² away for every purchase, printing the QR collect code on a voucher. They coupled this with a colorful social media campaign and in-store displays.
Bamboo Basics
Bamboo Basics offer premium underwear made from bamboo, an eco-friendlier alternative for cotton. Over and above their sustainable and socially responsible production, they are protecting a m² for every purchase, doubling their impact. They highlighted the EarthToday story and protection of m² throughout their webshop and sent m² collect codes in their purchase emails. “Together we’re bamboosting the Earth!”
Altin Gün
The Amsterdam based Turkish-psych band protected a m² for every download of their new album – Âlem – during their initial release. They filmed an awesome trailer highlighting EarthToday and the protection of m² and announced the activation on their social channels. “For us as a band it’s important to contribute to a more sustainable way of living. Travel by van or train, no plastic on or backstage, CO₂ compensation in case of flying and a vegetarian rider. However; we felt the urgency to do more. Recording a full length album and donating all revenues to EarthToday to help them reach their goals is a way for us to contribute to a healthier planet.”
Blendle
The subscription-based app that offers articles from various newspapers and magazines ran a month-long sustainable days campaign. Reading 40 articles = 1m², 60 articles = 2m², 80 articles = 3m² and 100 articles = 4m², which the subscribers experienced through a growing Blendle Tree animation in their app.
Uon
The receiver of your gifted m² will get the digital proof of protection, a unit of nature (uon), registered in their name. It shows how many protected m² they received, your brand name, where these m² are located and which organization is protecting the actual m² on the ground.
Stand up for nature
Ready to start protecting nature with your brand and customers? Buzzing to share your ideas or brainstorm about how we can co-create? Or just want to know a little bit more?
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